RETURN ON INVESTMENT

One of the most important elements of any business project, product, or decision is the return on investment; how much earned when compared with how much invested. Working closely with the client, APMI will ensure the investment of time, money, and other resources into a program is maximized, providing the clients attendees the best possible experience while remaining within the agreed budgetary parameters.

By leveraging APMIs knowledge, skills, and abilities in the planning and operational phases of an event the client will realize significant savings, decreasing the expense of the event. This savings will exceed any fees related to the APMI engagement, thus collaborating with APMI opens access to subject matter expertise while providing an added economic windfall. The access to the wealth of APMI industry insight related to pre-planning, transportation logistical support, event operations, set-up/strike, and fiscal reconciliation is essentially gratis.

Below represents a client situational scenario (see note) outlining the APMI value proposition:

No internal / dedicated event planners

» Event conducted outside primary geographic area (home/primary office)
» 200 attendees (600 room nights)
» All 200 attendees requiring air travel averaging $350.00 per ticket when purchased individually
(reservations/online), 14-day advanced purchase
» 3 days at 3+ star resort
» Food and beverage at hotel: 3 breakfasts, 3 lunches, 3 dinners
» 1 cocktail reception
» Entertainment 2 nights
» Team building
» Ground transportation to/from airport and off site events

Item	Units	List/Unit	List Total	Negotiated Price	Approx. Total Savings
Ball/Meeting Rooms	3 Days	$2,000	$6,000	Comp.	$6,000
Snacks/Meeting	600 p/p	$15	$9,000	$13	$1,200
Breakfast	600 p/p	$35	$21,000	$28	$4,200
Lunch	600 p/p	$40	$24,000	$30	$6,000
Dinner	600 p/p	$125	$75,000	$70	$33,000
Appetizers	1,000 (5 p/p)	$5.50	$5,500	$4.75	$750
Alcohol	200 p/p	$30	$6,000	$20	$2,000
Transportation - Air	200 p/p	$450	$90,000	$350	$20,000
Transportation – Ground/Coach	200 p/p	$125	$25,000	$75	$10,000
Entertainment	2 ea	NA	$6,000	4,000	$2,000
Activity	1 p/p	$175	$35,000	$150	$5,000
Hotel Room/Night	600/nights	$300	$180,000	$225	$45,000
Equipment-Meeting	4 units	$500	$6,000	$4,000	$2,000
TOTAL			$488,500		$137,150

In addition to the direct fiscal saving of nearly 30% in the above example APMI provides, there is an indirect savings as well by decreasing the time and effort required by a clients’ organization to plan and conduct a meeting or incentive event. Thus, the clients’ personnel remain focused on conducting core business operations and not operating in areas where they may not have well developed knowledge, skills, and abilities e.g. meeting and incentive planning and operations.

Item	Client Hrs.	Client Per/Hr.	Total Client Expense
Site Visit (2 persons, 3 days - travel/inspection)	48 hrs.	$30	$1,440
Food/Beverage - Planning/Negotiations	50 hrs.	$30	$1,500
Air Transportation -Planning/Negotiations	100 hrs.	$30	$3,000
Transportation Ground - Coach Planning/Negotiations	10 hrs.	$30	$300
Entertainment - Planning/Negotiations	10 hrs.	$30	$300
Activity - Planning/Negotiations	20 hrs.	$30	$600
Hotel Room - Planning/Negotiations	50 hrs.	$30	$1,500
Dine-Around – Planning/Execution	20 hrs.	$30	$600
Client Legal Review (contracts)	20 hrs.	$200	$4,000
Misc. Pre Event/Event	160 hrs.	$30	$4,800
Event ( 3 persons, 5 days on site, 15 hour days, travel and event)	120 hrs.	$30	$3,600
Site visit travel expense ( 2 persons, 3 days)			$1,900
TOTAL	608 hrs.		$23,540

In the scenario listed above an APMI engagement would preserve and return $75,000-100,000 to the client after APMI fees in addition to over 600 hours of client employee productivity.

Note: This scenario is a representation of an event. Specific pricing, economies, and efficiencies related to any specific event is influenced by number of attendees, city, hotel, time of year, amenities, and other salient factors.

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